Honda Disappointed With Ridgeline Sales

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According to one Honda executive, sales of the company's Ridgeline compact pickup have been slow due to its high price compared to competitors. Although it's technically a compact pickup (actually a rebodied Odyssey minivan), the price is $10,000 higher than its average competitor. It didn't take a genius to predict that US truck buyers would laugh at the Ridgeline's $30,000+ pricetag for its miniscule bed space and V6. Though some serious bargains could be forthcoming.

Early sales of Honda's Ridgeline truck disappoint; high prices pegged as main problem [AutoWeek]


Honda Fights Declining Car Sales with Ridgeline Marketing Push [internal]

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