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Hey Jimmy Fallon, Here's How To Do A Lincoln Commercial The Right Way

Our own Jason Torchinsky hit the nail on the head when he called out Lincoln's silly idea to make a Super Bowl ad "crowdsourced" from tweets about road trips. (I kind of hate myself a little bit for even using that word.)

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Unlike Ford, which has rolled out some impressive cars recently, Lincoln continues to have a product problem that no amount of social media marketing bullshit will solve. Rather than slick ad campaigns, money should be thrown at making a car that is both compelling and competitive. The rest will take care of itself.

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Take this ad from 1961 featuring the Lincoln Continental, arguably the brand's pinnacle achievement. It's as simple as they come: It shows us the new car while a narrator explains its features and why it's better than the competition. Shorter wheelbase, easier to park, unique doors, spacious comfort inside, convertible top on a four-door, and "Continental quality." There's your Lincoln ad, America. BAM.

My favorite part, though, is when they talk about the warranty that comes with the new Continental: two years or 24,000 miles. "Double that of any other car built in America!" Mr. Narrator says.

Holy shit, can you believe that's what passed for a car warranty in the 1960s? Makes you wonder what they would think of Hyundai/Kia's 10-year warranty plans now.

How would you make the perfect Lincoln ad?

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DISCUSSION

aneuber7
abrickinthewall

Gotta wonder what the water proofing was like on the convertible... Two pieces of glass trying to hold out the rain with nothing between them?