Here Is Every Automaker With Scaled-Back EV Plans So Far

Aston planned for its lineup to be fully electric by 2030 with its first EV hitting the market in 2025. Now that won’t happen until 2027. Aston’s Executive Chairman Lawrence Stroll told Auto News the automaker is now seeing more demand for PHEVs and hybrids.

“We planned to launch at the end of 2025 and were ready to do so, but it seems there is a lot more hype in EVs, politically driven or whatever, than consumer demand, particularly at an Aston Martin price point”

Like nearly every other brand, Bentley planned for its first EV to hit the market in 2025 before the brand went all-electric in 2030. Those plans are now delayed, with the EV not debuting until 2027. Bentley CEO Adrian Hallmark said to Auto News that gas engines will stick around in the company’s vehicles until at least 2033, and the automaker will focus on hybridizing existing models.

The EV part of Ford’s business already lost over $2.5 billion six months into this year. The company has pulled back its $2 billion European EV plan, and while Ford claims to be working on an affordable EV, the Blue Oval announced it’s investing $3 billion in a new truck plant that’s slated to open in 2026.

As Auto News pointed out, this is all in spite of more than a few upcoming electric Ford models being delayed, including a three-row SUV that was slated for 2025 being pushed back until 2027 and an unknown electric pickup getting pushed back from 2025 to 2026. Auto News also says the automaker is planning to offer more hybrid models by 2030.

General Motors had some of the industry’s biggest EV plans. Just last year, CEO Mary Barra announced the company’s goal of selling 1 million EVs a year by 2025. Things took a turn for the worse early on as problems plagued GM when it was ramping up EV production. As reality started to set in at dealers who were sitting on EV inventory no one was showing up for, calls started to come for more hybrids.

GM answered. In January, Mary Barra announced the automaker would bring more hybrid models to market. Just six months later, Barra announced GM would be cutting its EV forecast by half a million units.

Honda hasn’t exactly pulled back on EV development per se. The company was in talks with GM to jointly develop a small, under-$30,000 EV, but the partnership dissolved in October 2023 as the automakers couldn’t figure out how to do that profitably with Honda CEO Toshihiro Mibe being quoted by Auto News saying, “after studying this for a year, we decided that this would be difficult as a business.”

Two months later at CES Honda announced plans to introduce 30 new EVs by 2030 and plans to be emissions-free 10 years after that. Those plans still seem to be on track, and as Auto News pointed out the automaker is still committed to fuel-cell tech as well, like the recent introduction of the CR-V Fuel Cell PHEV.

Jaguar Land Rover’s EV plans are finally starting to materialize, just as consumer demand is slowing down. Jaguar already announced it canceled all remaining gas-powered models in anticipation of the brand going fully electric and moving upmarket next year. Range Rover has an electric Range Rover coming later this year, but it has mostly just trickled out teaser images like the one above.

The automaker’s EV plans are still on track, just scaled down, as Auto News pointed out:

JLR had planned to release six electric Land Rover models by 2026. In February, the company reduced that number to four. Land Rover is on track to launch two EVs in 2025, as planned.

Jaguar remains on track to launch the first of its new generation of super-luxury EVs in 2025. JLR says it will add one new Jaguar EV per year until 2027.

Back in 2021, Mercedes was fast-tracking its EV plans, constantly talking about how the brand would be all-electric by 2030. A couple years later and reality set in as the automaker’s EV sales have been under projections. As EQS’ sit on dealer lots, Auto News says the automaker is now saying that “Customers and market conditions will” will set the pace for when full electrification comes to the brand. Still, there are a slew of fully electric models on the way from Mercedes, and the EQ branding will be ditched.

Porsche has seen success with its EVs, but it’s now rethinking things as well. The automaker originally planned for more than 80 percent of its new-vehicle sales to be fully electric in 2030. Now Porsche is leaving EV success up to consumer demand, giving a statement to Auto News that spoke to the realities of the market: “The transition to electric cars is taking longer than we thought five years ago.”

The brand is still going full steam ahead electrifying its lineup, but some current models will stick around for longer, like with the Macan EV. The next-gen Cayenne will be electric-only, going on sale in 2026, but the current-gen V8 model will remain on sale until at least 2030. The next-gen Boxster and Cayman are going electric-only too.

Volkswagen isn’t giving up on EVs, but the automaker is acknowledging the realties of the market. While the ID Buzz is on track to launch later this year after what feels like 20 years, the automaker indefinitely delayed the North American intro of the ID 7 sedan.

Auto News reported VW’s Passenger Car CEO Thomas Schäfer said customers in the U.S. and China “want plug-in hybrids now.” The company pulled $65 billion from its Electric Utopia Development Fund to ICE engine development. Even in spite of this, the company seems to be sticking to its plan to have 55 percent of North American sales be electric by 2030.

Volvo has big EV plans. Volvo’s Chief Commercial Officer Björn Annwall said last year that there wouldn’t be a vehicle the brand sold that wasn’t an EV by 2030. The brand seemed to be committed to that with the announcement of the EX30 and EX90 electric crossovers. However, the EX30 launch in the UK has been plagued with software issues, so much so that some customers have given the car back.

The EX90 is coming as well, but it’ll be just another expensive electric crossover. Now, Volvo Cars CEO Jim Rowan is saying the automaker is rethinking hybrids, with Auto News reporting Rowan called them “a solid bridge for our customers that are not ready to move to full electrification.”