Google will announce today a partnership with gas station service pump maker Gilbarco Veeder-Root to dispense Google Maps and driving directions on a color screen at 3,500 gas pump. We've been told pumpers will be able to scroll through several categories to find local landmarks, hotels, restaurants and hospitals selected by the gas station's owner. After the gas pumper selects a destination, the pump will print out directions. Eventually, Gilbarco Veeder-Root hopes to upgrade the Applause system so motorists can type in a specific address and get directions. So what makes this service different than other services offered by the widening net of social control that is Google? There won't be any ads. Seriously. Participating retailers will pay for the new pumps and then be able to make extra money from other merchants that offer coupons on the service. How nice. Screen shot after the jump. (Hat tip to CGRAHAM!)