Mark Tapscott dredged up a bit from Business Week that makes the case for mathematicians and takes note of the ramifications highly- advanced number- crunching could have on the way the auto industry does business, not only in how it allocates its ad dollars, but also in product planning. Which, of course, when the bean counters do the math, it tends to lean toward a median blandness like the one seen at General Motors. People want appliances, but they want appliances with soul. And so far, nobody we're aware of has been able to quantify that.
How Math Is Rocking Your Auto World (Or Why The New Bean Counters Will Soon Win Everything)
Related:
Toyota Chairman Speaks Up on GM's Woes [Internal]
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