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2. A nondescript building on Quarry Road in Merthyr Tydfil, Wales, UK.

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3. The Karl Benz Museum in Ladenburg, Germany

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4. Thomas Edison Center at Menlo Park, New Jersey

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5. SFMTA (next door to Uber?) in San Francisco, California

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6. Laboratori Guglielmo Marconi S.p.a. in Bologna, Italy

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7. Engineering IV lab at UCLA in Los Angeles, California

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8. Google’s Campus in Palo Alto, California

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9. The Midtown Hilton hotel in Manhattan, New York

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WHAT DOES IT ALL MEAN? I know I’m playing right into the company’s trap of cryptic advertising, but I do love a good mystery. Does anyone see a connection between these nine locations? I understand on a grand scheme basis how an Italian engineering firm, Siemens, UCLA, Google, Karl Benz, and Thomas Edison all connect, but the others have me a bit baffled. And what would it mean for Cruise to “move beyond the car”? Are they building autonomous motorcycles? God, I hope not.

Anybody got a lead?