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GM Objects to Chrysler Ads Touting Resale Value

This image was lost some time after publication.
This image was lost some time after publication.

GM executives want Chrysler to stop saying its cars retain value better than GM's, a major message in Chryslers new round of ads starring elderly ex-CEO Lee "Mr. Iacocca" Iacocca. Chrysler's claims are backed by data from auto-lease research and consulting firm Automotive Lease Guide, which has said GM vehicles' slightly lower overall residual value is caused by GM's traditionally heavy discounting, which tends to eat value like the Cookie Monster on a carton of Lorna Doones. Some fancy math could be called on if GM decides to persue the matter through legal channels, considering the truth may end up being a matter of cents, not dollars. We'd rather pluck our eyelashes out than sit through those proceedings.


Chrysler ads touting higher resale value rile GM [The Detroit News]

Iacocca Beloved by Old Folks [internal]

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