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GM Launches South African El Camino, Calls It A Chevy Lumina

Illustration for article titled GM Launches South African El Camino, Calls It A Chevy Lumina

The South African market is getting its own new El Camino, but theirs is called a Chevy Lumina SS Ute, and gets the Chevy corporate face. Mechanically identical, the Lumina ute get the same 361bhp 6.0-liter V8 as the American Pontiac El Camino Pontiac G8 Sport Truck. The Lumina face is notably less aggressive than the G8's, reflecting the vehicle's intended market, which should be more utilitarian in South Africa. But, would this understated Chevy-badged Camino have been more appropriate for the US than its aggressive brother from Pontiac? [Via World Car Fans]


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DISCUSSION

The G8, G8 Sport Truck, and Solstice should have been Chevys from the start. Unlike Pontiac, Chevy will still be around fifteen years from now. They should be giving Chevy as much love as possible. Notice how Toyota doesn't have a Pontiac-like brand. That's because they don't need it. Neither does GM. And don't go taking about the Pontiac factories and dealers and infrastructure. A brand shouldn't exist for its own sake.