GM Employee Discount Roundup: Trucks, Loyalists Dominate

This image was lost some time after publication.
This image was lost some time after publication.

The results of GM's employee discount program have been circulating for the past two weeks: sales explosion! market share increase! inventory selldown! millions of Americans added to GM's health-care and pension programs (ok, so we're not really employees). But a closer look at some newly parsed data finds that around 64% of GM's customer-employees over May and June have traded in their existing GM cars to get their employee discounts. Wait, we're confused. According to JD Power, the company's market share broke 30% in June — wouldn't that increase require a few more "conquests" from other brands? ($1 to the first one who can explain this to us.)


Another interesting result regards the type of vehicles heading out the door lately: trucks. According to AutoWeek, around 69% of GM vehicles sold in June were trucks. That's weird news for the industry, considering most were ready to write off the V8-powered, body-on-frame market in the face of $60 barrels of Saudi gold.

Oh and, here's an interesting bit: Pontiac sold 14% fewer cars in June 2005 than it did the year before. We suppose those extra 50hp in the GTO wasn't enough to push $25,000 Grand Ams out the door.

GM deal fails to lure buyers from rivals [The Detroit News]

Even higher fuel costs can't slow down GM truck sales [AutoWeek]

GM Announces New Rebates Atop Employee Discount [internal]