What did The General need most of all in the late 1980s? You got it, another marque! All those Suzukis and Toyotas being built in California and Ontario needed friendly Detroit-style badging, not to mention those Japan-built Isuzus.
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something about a chick in spandex jumping in front of a Geo is very 80's. Yeah I know it was the 90's, but for a year or two culture didn't register that it was a new decade.