There were 5 million domestically produced cars sold in China in the first half of the year, meaning that if you can't sell cars in China, you should get out of the car-selling business. And to that end, Ford is cutting the price of its 2008 Mondeo by approximately $3,000 to around $25,000, which is a huge drop in a hot market. Why the sudden change?
Given that the Chinese auto market has yet to cool, this is probably more a matter of the Mondeo not fairing well against the other sedans it is normally pitted against. At this price level it is competitive with the very similar 2009 Mazda6 and the Volkswagen Passat. Either way, Ford wants to take advantage of that thirsty market. [China Car Times]