Ford Sales Up For First Time in 12 Months, Mission Accomplished!

Illustration for article titled Ford Sales Up For First Time in 12 Months, Mission Accomplished!

It's taken 12 months of steady declines (strategic withdrawals) before Mark Fields could claim a victory in sales, by selling 182,951 cars in November. That's a whopping 0.4% increase over November 2006. Most surprisingly, the refreshed and SYNC-ed Ford Focus realized growth of 18% compared with last year. Sales of crossovers were up 119% compared with last year, thanks to the support of the Edge and MKX. How much of this is SYNC actually propelling sales or just a reflection of how poor things were last November is uncertain, but it's a bit of good news for the automaker. Press release below the jump


* Ford Motor Company sales totaled 182,951 in November, up 0.4 percent versus a year ago.
* All-new Ford Edge and Lincoln MKX paced Ford, Lincoln and Mercury crossovers to a sales increase of 119 percent; year-to-date crossover sales were up 63 percent.
* Ford Focus posts 18 percent sales gain and Ford Fusion sales were up 39 percent.
* SYNC-equipped units are turning fast and elevating opinions and consideration for Ford.
* Lincoln retail sales were higher for the 14th month in a row.
* Ford announces first quarter 2008 North American production.


DEARBORN, Mich., Dec 3 - Continued growth in crossover sales and increased demand for hybrids, fuel-efficient cars and Ford's industry-exclusive SYNC in-car connectivity technology drove Ford Motor Company's (NYSE:F) sales in November. Company sales totaled 182,951, up 0.4 percent versus a year ago. November marked the first sales increase following 12 months of declines.

"It is encouraging to see our newest cars, crossovers, hybrids and industry-first SNYC technology resonating with customers," said Mark Fields, president, The Americas. "Continuing to deliver more quality products that people really want and carefully gauging customer demand in the months ahead will help ensure we stay on track with our plan."

Consumer demand continues to grow for the all-new Ford Edge and Lincoln MKX crossover utility vehicles. Edge sales were 12,594 and Lincoln MKX sales were 3,360. Total sales of crossover utilities, including the redesigned Ford Escape, Ford Taurus X, and Mercury Mariner were 33,271, up 119 percent compared with a year ago. Escape Hybrid and Mariner Hybrid models set November sales records.

Sales of the new 2008 Ford Focus were up 18 percent compared with a year ago. Focus is one of 12 Ford, Lincoln and Mercury models equipped with SYNC, an affordable, industry-exclusive in-car connectivity technology that fully integrates most Bluetooth-enabled cell phones and MP3 players into a customer's driving experience.


"All of our SYNC-equipped models are turning quickly," said Fields. "Affordable technology that integrates mobile communication and entertainment devices appears to be resonating with consumers. Beyond that, SYNC appears to be changing opinions about Ford and elevating consideration for our products and brands."

Ford Fusion and Mercury Milan also contributed to the company's November sales increase. Fusion sales were up 39 percent and Milan sales increased 43 percent.


Lincoln continued its winning streak in November as retail sales climbed 4 percent. November marked the 14th straight month of higher retail sales for the premium brand. Total Lincoln sales in November were down 7 percent, reflecting lower fleet sales.

In November, Ford, Lincoln and Mercury sales to individual retail customers were 3 percent lower than a year ago. Sales to daily rental companies were down 6 percent, but sales to commercial fleet and government customers were up 25 percent.


North American Production

In the first quarter of 2008, the company plans to produce 685,000 vehicles in North America. This is the initial forecast of first quarter production. In the first quarter of 2007, the company produced 740,000 vehicles. Fourth-quarter 2007 production is 645,000 units, unchanged from the previously announced plan. [Source: Ford]

Share This Story

Get our newsletter


@raz: Please, always was? Fail. Everyone else has given examples why.

Personally, I like the way Ford is going. I think their European stuff looks great and if they can hurry up and get more of that here at a reasonable cost it will be smart. I like how they're making Jags more reliable and still keeping them pretty nice looking. I dislike the new Mustang, but I appreciate them getting rid of the pushrod and making their modular engines more reliable (comparatively). They just need to step on it, because they're being outpaced. Oh, and make a 2800lb RWD attractive econobox... to re-capture my wallet. While I love Fox Bodies, their sheer hideousness and my desire to mate precludes them from being an available option, at least in LA.