Ford Just Doubled The Number Of First Edition Broncos And You Still Can't Get One

Illustration for article titled Ford Just Doubled The Number Of First Edition Broncos And You Still Cant Get One
Image: Ford Motor Company

Interest in the 2021 Ford Bronco proved so high that Ford is increasing First Edition orders from 3,500 to 7,000, the company announced in an email to reservation holders on the waitlist for the limited First Edition package. The off-roader won over so many hearts that $100 reservations for both the two and four-door versions sold out in mere hours after its July 13 release.

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The email was first posted to the busy enthusiast form Bronco6G.com

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While the Bronco is priced to be competitive with the Jeep Wrangler, the First Edition is something much more special. Every one of the first Broncos you see on the road is going to be optioned up to the gills. Here’s Andrew Collins’s rundown of what double the base Bronco’s starting price will get 7,000 (fairly wealthy) enthusiasts:

If you really want to feel special, Ford has provided this opportunity to lighten your wallet for some decorative bits.

Ford says: “Bronco First Edition debuts with Badlands mechanicals, Outer Banks interior appointments and rugged Wildtrak exterior features. Only 3,500 are slated to be built.”

Base pricing two-door: $59,305 (plus destination charge and fees)

Base pricing four-door: $63,500 (plus destination charge and fees)

Axle ratio: 4.70:1 (auto)

Standard equipment listed:

  • The Badlands features
  • 35-inch LT315/70R17 mud-terrain tires (Goodyear Territory)
  • Lux Package
  • Sasquatch Package
  • First Edition hood and bodyside graphics
  • Modular Shadow Black-painted hard top
  • Safari bar
  • Carpeted flooring
  • Unique interior
  • Leather-trimmed seats with heated front row
  • 10-way power driver’s seat

Optional equipment listed:

  • There’s nothing left, this Bronco has everything. (You’d sure hope so for $60,000.)

Colors available:

  • Rapid Red Metallic Tinted Clearcoat
  • Area 51
  • Cactus Grey
  • Cyber Orange Metallic Tricoat

Right now, all 7,000 are reserved, but things can always change. People drop out of their fully refundable reservations all the time, and the more patient folks move up the list. It all depends on the luck of the draw.

Such fancy vehicles will probably see more time in suburban parking lots than on sunbaked rock crawls. Having a few highly optioned Broncos running around will cement its identity as a desirable off-roader and definitely woo some weekend warriors away from the Wrangler, but the real charm in a Bronco is that sweet, semi-affordable base model with the Sasquatch package. Really, it might just be worth the wait.

Managing Editor of Jalopnik.

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DISCUSSION

the1969dodgechargerguy
the 1969 Dodge Charger Guy

Such fancy vehicles will probably see more time in suburban parking lots than on sunbaked rock crawls.”

Boy, talk about scootching out on a short limb with that prediction.... I’d SWAG less than 1% of these Broncos will ever actually go rock-crawling. And I feel I’m being extremely generous with the 1% guesstimate.