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Here's Ford's Schedule For Phasing Out Its Small Cars And Sedans In North America

2019 Focus Active
2019 Focus Active

Following yesterday’s bombshell announcement that Ford is abandoning its traditional sedan and small car production in North America for a lineup of mostly crossovers and SUVs has now been followed by alleged final production dates for the Focus, Taurus and Fiesta, via Automotive News.

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Auto NewsMichael Martinez tweeted that current-gen Focus production will end next month, followed by a stop to the Taurus in March of 2019, with the Fiesta bowing out in May of next year.

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Martinez also reported that the Fusion’s end is as-of-yet open-ended, and that the Focus Active, a “crossover” that is essentially a slightly-lifted version of the normal hatchback, will be begin imports from China to North America next summer. The New York Times previously reported that Ford loses money on the Focus, Fiesta, and Fusion.

Update, 7:38 p.m.: A Ford spokesperson has confirmed the dates as accurate. The headline has been altered to reflect this.

Ford’s move away from sedans and small cars leaves it with the Ford EcoSport and, later, the Focus Active as its entry level models, at least for now. The Mustang will also still be available. It’s unclear if the company has plans for future hybrid or electric models as potential replacements for its outgoing lineup.

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DISCUSSION

scottsatellite2
Scott Satellite

The Ford Crosstrek, er, Focus Active, may look the part but there’s no way they will even come even remotely close to matching Subaru’s build quality or the sophistication of the Eyesight suite of safety features. Ain’t gonna happen.

Plus, even those who assume this is a good move for Ford have to agree Ford is handling it as stupidly as possible. They’ve been trashing Fusion in the press for at least 6 months, so only an idiot would not cross it immediately off their shopping list as damaged goods. Even rental companies would be smart to avoid Fords now as no matter how cheap, they’ll take a huge hit when it comes time to sell them.

And I’ll go so far as to predict a massive class action lawsuit from Ford car buyers livid over resale value which the company is trashing worse than the market ever could.