FJ Cruising Down the Boarding Slopes?

Now, we're not really marketing types here, but if you're going to combine an off-road SUV with a full vehicle simulation, the logical option would be to shoot for, oh, I don't know, an off-road game. Not so for the marketing types at ToyMoCo. They've gone with a wacky mashup of what can be described as a snowboarding game and a chase sequence that throws you around while inside a shiny blue FJ. We didn't say it makes sense, but hey, who are we to argue with a kajillion dollar juggernaut?


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Its not just US automakers that make stupid advertisements for so-so products. Maybe it has everything to do with being in the top 3?