You can read quite a bit into where a company debuts its brisk selling models. This past weekend, Toyota launched its new-generation Corolla at Auto China 2006, a move that indicates the company isn't quite ready to cede that expanding market to General Motors, Volkswagen and its Korean competitors. Also true, subsequent debuts are all about sub-messaging, and thus Toyota's choosing of the Helsinki Motor Show in Finland for the model's European premiere either indicates a Nokia tie-in, or expresses the company's fondness for salmon, hard grains and drinking large quantities of vodka in the dark. Or they're just fans of World Car Fans.
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Big in Japan: The 2008 Toyota Corolla Hatch? [internal]