Fiat's J-Lo ad succeeds in angering Fiat 500 shoppers

By
Justin Hyde
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FiatLopezSpot

Last night, Fiat launched an ad blitz for the 500 Cabrio by having Jennifer Lopez sit in it for a music video. The video depicts a hellscape where people riot over Jennifer Lopez, who then dances. Judging by the Facebook reaction, this didn't go over well.

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The top comment at one point this morning on Fiat's Facebook page: "I've had my Fiat for about 5 months now, and after seeing the J.Lo commercial I'd like to return it." So far, comments are running about 2-1 against the spot and its big placement on Monday Night Football. At least when Chrysler lured Celine Dion into pitching its vehicles, they got her to sing about them, too.

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Also, not to get too far into Jezebel turf: What's up with the pleated shorts?