Ferrari Might Sell More Than 10,000 Cars, Maybe, So Start Panicking

Illustration for article titled Ferrari Might Sell More Than 10,000 Cars, Maybe, So Start Panicking

With Ferrari now separating from Fiat... sort of... will they reverse the old guard's decision to limit production to below 7,000 cars in the name of scarcity? Maybe? Maybe not?

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The next Fchat freakout comes courtesy of The Wall Street Journal, employing a bit of well-informed speculation.

“If exclusivity becomes unreachable, it is no longer exclusivity,” said Mr. Marchionne, who is also chief executive of Fiat Chrysler. The auto maker is in the early days of a five-year product overhaul that is expected to cost $60 billion. “Let’s not fool ourselves here. We are in business to supply cars to people,” he said.

Ferrari has declined to comment on how many more cars it might produce.

The caps on production, which dates back decades, helps stoke sales of Ferrari-branded jackets, shirts and posters and tickets to the Ferrari World theme park in Abu Dhabi. It also plays an important role in keeping prices of used Ferraris high, a major selling point. Nine of the top 10 most expensive cars sold at auction in the past year were Ferraris, including a 1962 250 GTO that in August went for a record $38 million.

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While it's true that Ferrari could be too exclusive, especially as there are more buyers for high-end performance cars, it doesn't seem like they're at that point yet.

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DISCUSSION

mr12c
Mr. Ligier 812 GTC4Lusso Rubicon Pista

Lamborghini and McLaren are salivating at the thought. A HUGE HUGE selling point for Ferrari is the resale value. Drive a Huracan or a 650S off the lot, and it instantly depreciates 20% (just like any other car, except Ferrari). Contrast that to a 458 - today it's worth the same it was new a year ago. I say this as absolute fact because I just looked at trading mine in on a Huracan. Then I came to my senses and kept the Fezza. And that's the entry Ferrari. An F12, two years old, 8K on the clock, can sell for a few grand OVER sticker.

Now before all you whiners start in about "If you can afford a new McLaren, you can afford the depreciation" - no shit. But no one, regardless of wealth, likes tossing $100K out the window for shits and giggles. Upping production would be a huge boon for the other manufacturers as it would greatly reduce the incentive to own a Ferrari when the McLaren is clearly a faster car, and the Huracan is a more bonkers toy.

/rant