Exclusive Ad Watch: The Cadillac XLR-V Is A Punk Rocker, Bored With Lookin' Good

I could say something cliche about how "street prophets" here on the "mean streets" of Detroit "dropped" this "world premiere" of Cadillac's newest ads, featuring some old "Caddilac style" "mighty-morphing" into the new XLR-V hotness, into our grubby little hands, whispering into my ear that it's set to debut over the weekend. But we'll save you from that type of tired and hackneyed phraseology. Let's just put it to you this way, and keep in mind it's not in my nature to be mysterious, but — I can't tell you how we got them and I certainly can't tell you why. Let it suffice for me to say this — any ad featuring a soundtrack with "Punk Rocker" by the Teddy Bears and some Iggy Pop thrown in for fun, is probably gonna be a-ok-go in our books. The 60 second spot's above — the 30 second's after the jump.

Art and Science Indeed: Cadillac Does Xbox 360; Between the Lines: Automobile on the Cadillac XLR-V; Cadillac Dumps Leo Burnett for Modernista! [internal]


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Mike Spinelli

The Teddy Bears are a lukewarm indie-pop act from Sweden who've cut Iggy Pop a check in a bid for punk-rock credibility. But all Cadillac needs from them is is to bait a few 38-year-old middle managers into considering Cadillac — by way of a vague association with a voice familiar to their demographic and a driving four beat. Blamo — the average age of their buyers drops from 62 to 54. Job done. Still — someone should recut this ad with The Dicks and see how it works.