Amidst the burned-out buildings across the Hudson from New York City, a shining new city is being built. Thus sets the scene for Audi's latest online ad campaign featuring fictional up-and-coming architect Frank George awaking to a cryptic call from Ray Rahne. Frank races to the construction site to see his partner lying dead in a pool of blood. This is the new Jersey City but unfortunately for Frank, the old rules are still the same.