According to AdAge, Mitsubishi's ad campaign for its 2006 Eclipse, "Driven to Thrill," will include a new online game. The "Thrill Ride Challenge" will be hosted on the Yahoo! home page (along with AOL Auto, ESPN.com, Edmunds.com, and Gamespot.com) for two months starting Wednesday, June 15. The ad-obsessed folk at AutoWonder, who crunched some numbers, question the game's worth in terms of converting players to buyers, considering the company expects to generate 20,000 leads from the placement.
Driven to Thrill [AutoWonder]
Related:
Mitsubishi Halts Sales of 2006 Eclipse, Cites Flawed Brakes [internal]