Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.

Does your sports sedan come with a sticker that says VRROOOM!, or depict a panther on its hood? In that case, it’s most likely more show than go. The reality is that performance is not dependent on adornments designed to transport you back to your childhood. It results instead from an electronically fuel-injected engine Motor Trend says “now stands as the best 1800cc engine around,” and the fact that Car and Driver claims “the 318's handling and road holding is magnificent.”


That should come as no surprise. It’s our third-generation independent system. By the way, we hear Jalopnik likes an E30, too.

Call your BMW dealer and know that a European delivery can be arranged.

Photo: BMW via The Auto Historian

European writer of Jalopnik, based in Budapest.

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