Talk about having the right product in the wrong place. Ford will be debuting a version of the new as-of-now Euro-only Ford Fiesta Econetic at the British Motor Show later this month equipped with a miserly 89 HP, 1.6-liter TDCi turbodiesel engine. How miserly? It's good for 75 MPG in imperial gallons, which gives it a Prius-smoking 62.5 MPG here in the US of A. Something tells us Ford would have no problem selling a few of them here, considering the tectonic shift towards smaller, more fuel-efficient cars we saw evidence of yesterday. No word on US availability of the Econetic when the Fiesta hits our shores as a 2010 model, but it's a fair wager Mulally and Co. are mulling it over.
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DISCUSSION
My car is delivering 26mpg at $3.92/gal. At 62mpg, diesel could go past $9.30/gal and I'd still be paying less per mile.
What's the holdup, Ford? I'll buy one on Monday if you can get it here.
Besides, I love the prospect of brewing my own biodiesel and further reducing my fuel costs. Eat that, OPEC.
Oh, wait - somebody already did eat it. That's why it's waste veggie oil. Okay, carry on.