Like many brands, Chrysler turned to design students to explore concepts for a 2015 model-year Jeep product. The apprentices were challenged to break Jeep's rusty cage and run (thanks, VH1 classic) with an eye toward expanding the Jeep brand to encompass new types of vehicles. The students, from the Cleveland Institute of Art, Art Center College of Design in California and the College for Creative Studies in Detroit each focused on a separate city of the world, some more sucessfully than others.
Rethinking the Jeep [WSJ.com]
Design Students Display Lamborghini Espada Concepts [internal]