Even in these days of stupid-expensive gas, Dodge is keeping right on course with the whole Hemi angle, going so far as to launch a nationwide search for a new Hemi Guy or Gal. The Dodgies are looking for a man or a woman who "has a real passion for Dodge, Dodge trucks and Hemi engines," according to Dodge veep Steve Landry. Casting calls will be held throughout the nation during October, and the finalist will be chosen by you, the lumpen proletariat, via the World Wide Web in November. We're just wondering why they didn't just go out and grab the Dell Dude? "Holy crap, brah! You're gettin' a Hemi!"
Chrysler Asks: "Dude, Wanna Be the Next Hemi Guy?" [Edmunds]
Related:
DaimlerChrysler's Hemi Portal [Internal]