Dan Neil's back. Right, he never left physically, but if we're being honest (and we pretty much are), we'd been detecting a slight leak from his characteristic wit of late. If his Muse had left the building, she was only out for lattes (or a Double-Double with extra avocado). Neil's prosiness is back, and it's trained on the Acura MDX SUV, which he says, is "perfectly constructed, elegantly engineered and shamelessly underpriced." Acura's marketing speak-speak, on the other hand, is far less elegantly rendered.
In fact, so smitten am I by this vehicle that I can only conclude I'm exactly the sort of person it was designed for. According to Acura's psychographic buyer's profile, I'm apparently what you call an "urban achiever." I'm edgy, competitive, and I work hard and play hard. During the weekdays I'm entertaining clients and impressing the boss. Weekends I enjoy an active lifestyle of dating, night life and mountain biking.
Right. Just as soon as I can find my pants.
Could this be love? [The Los Angeles Times]
More Dan Neil [internal]