Fiat Chrysler really got it wrong with its Super Bowl ads this year, specifically the one that mischaracterized a speech by the late Dr. Martin Luther King Jr. The man himself was pushing a much different message than what the Ram ad was trying to project.
Here’s Mister Sterling with the point:
The amount of people the Ram ad had to go through who failed to see the issues is unthinkable, and hopefully the company is seriously reconsidering its corporate mentality and its ad agency.
Congrats on your COTD win, Mister Sterling.