Comment Of The Day: The Proper Way To Distribute Hot Wheels Edition

As part of our company’s annual holiday e-commerce cash grab, Jason found a bunch of great car-gifts for kids, including a 50-pack of Hot Wheels. But maybe that’s the wrong approach!

Reader and parent ivan256 has it figured out:

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It’s all about managing expectations. You gotta give the kids something to look forward to, something to work for. They will experience life’s never-ending series of disappointments soon enough!

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About the author

Patrick George

Editor-in-Chief at Jalopnik. 2002 Toyota 4Runner.