Comment Of The Day: Microtransactions Edition

Image: Forza

Here’s one quick and easy way that Ford could sell decontented cars and trucks and still turn a massive profit; learn from the video game industry. Offer a cheap platform, then push options as microtransactions after the fact.


What a great idea! Gambling on getting that rare color option? You might have to buy a dozen or more paint box options. Do you really want the big engine and a short bed? Cross your fingers that the boxes you purchase hold those options, or just buy a bunch of extra boxes to be sure.

Thanks Bilious for coming up with that incredible idea. Truly genius. Enjoy today’s COTD victory for your troubles.

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Bradley Brownell

Jalopnik contributor with a love for everything sketchy and eclectic.