Comment Of The Day: If Everything Is Sporty Nothing Is Edition

Photo: Ford

It seems like all automakers are throwing “sport” badges on the trunks of their cars, even if the cars navigate corners like Nimitz-Class carriers. Does that word “sport” even mean anything anymore?


Today, I reviewed the Ford Fusion Sport, which is a lot of “Ford Fusion” with a hint of “sport.” CalBearsFan99 wondered why Ford didn’t go with the SHO distinction instead of the over-used “sport” name:


PotbellyJoe and 42 others responded with his take on the “Sport” trim:

Sport is indeed dead.

As a gift for your service, CalBearsFan99 and PotbellyJoe and 42 others, you get this video of the sportiest, most athletic vehicle ever to wear the “sport” badge: The 1997 Jeep Cherokee Sport:

Just look at that thing navigate that slalom. No body roll whatsoever. There’s nothing sportier.


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About the author

David Tracy

Writer, Jalopnik. 1979 Jeep Cherokee Golden Eagle, 1985 Jeep J10, 1948 Willys CJ-2A, 1995 Jeep Cherokee, 1992 Jeep Cherokee auto, 1991 Jeep Cherokee 5spd, 1976 Jeep DJ-5D, totaled 2003 Kia Rio