We, the members of your humble Jalopnik staff, pride ourselves on our sense of humor. Cleverness. Jokery, some might call it. Making the stuff you read about cars/racing/planes/exploding things actually worth reading.

Which is why I’m in awe of reader Mad Cow Tipper Gore Vidal Sassoon, who scored an early COTD win in today’s Morning Shift with a pun about Hyundai’s NFL sponsorship that I will hate myself forever for not coming up with first:

So Kanye was right? Win the Super Bowl and drive off in a Hyundai?

That’s some good-ass Kinja right there. So congrats, Mad Cow Tipper! A well-deserved victory today. Mr. West would be proud.

Contact the author at patrick@jalopnik.com.