Maybe we're biased, but some of the best commercials you'll see on college game days are the ones put together by GSD&M and voiced by Walter Cronkite for the "We're Texas" campaign. As opposed to incessant video montages of ethnically diverse and attractive coeds doing science experiments and studying on picnic blankets that usually air once during each college football or basketball game, it's a simple and straight-forward emotional appeal over stunning camera work. In a commercial break dominated by ads for beer and auto insurance it sticks out. The "My Name Is Ram, My Tank Is Full" campaign is also memorable, but for reasons au6553 points out aren't great in the Taliban truck post.
Glory to Allah; my tank is full!
We're making this joke every time we see a Ram now.