Classic Ad Watch: The Buick Grand National Is Bad To The Bone

I'd already totally forgotten that Buick went all George Thorogood with their marketing campaign for the 1984 Buick Regal Grand National. And how could I have — it makes total sense for Buick to have chosen Thorogood — although the "Imperial March" could have worked too. You see, with 200 hp of turbo goodness, the '84 was a radical example of US automakers trying to re-spark the interest of the enthusiast class, with the closest thing 'merica had seen to a muscle car since before the oil embargo. Although only 30,500 turbo cars were produced, they ruled the streets from '84 straight through to the last jet-black model year of '87, and as we saw during the Woodward Dream Cruise this year, they're still adored by fans — as these bad to the bone black examples of the best of the '80's should be.

2006 Woodward Dream Pre-Cruise: A Fleet Of Buick Grand Nationals And A GNX Get Their Cruise On [internal]

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Mike Spinelli

Wouldn't You Really Rather Have a Buick?

Worst slogan ever.