Chrysler's French President Loves Eminem

Illustration for article titled Chryslers French President Loves Eminem

The reveal of Chrysler's "new" products kicked off with Eminem's "Lose Yourself" and the company's French North American President Olivier Francois trying, semi-successfully to recite the lyrics.

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DISCUSSION

You know whats fantastic? Our interiors' plastic, and I done did the scholastic to so I understand what's thermoelastic. It's the Chrysler boys bring the Chrysler noise, straight Detroit toys. When I say Chrysler, you say 200! Chrysler!

(crowd goes silent)