Thank you Chrysler for taking taxpayer money and applying it where it is truly useful: Movies. Chrysler plans to bombard us with product placement (please, not the Sebring) in the upcoming Terminator: Salvation.
This week has been a monumental week for Chrysler, LLC. First, announcing they’d create a global partnership with Fiat, but that wasn’t the only partnership this week.
They’ve also announced a sponsorship deal with the producers of Terminator: Salvation for an undisclosed amount of cash. For those of you wondering why that’s such a big deal — or if maybe you’ve been living in a cave for the last six months — that cash, the very little they have, is part of the $4 billion taxpayer-funded government bailout package that was handed out this past month.
Chrysler refused to comment on the cost of the deal, but their director of media, Susan Thompson had this to say:
This spring, Terminator 4 comes out and we will be one of the sponsors. We have a following with the Terminator movies and we are going to continue with that."
We’re not sure what kind of a following they have since the last Terminator movie featured Toyota products, but we’ll let them think there's some kind of a connection between the films and Chrysler. I think they may mean the existing relationship they have with the TV show, but forgive Thompson for being confused, we hear the plotline of how the TV show and movies fit together is similarly confusing.
But, we must remember, this isn't the first time Chrysler's paid to play — last we remember, the Fantastic Four "Fantasticar" had a HEMI.
Terminator: Salvation starring Christian Bale, opens in the U.S. on May 22, just two months prior to Chrysler going back to congress to seek an additional $3 billion in taxpayer-funded government loans.