Dieter Zetsche, Chrysler's president and chief executive, who many consider to be the most "down" of auto executives, said in a press conference that the 300C's being named Motor Trend's car of the year was "the shizzle." Zetsche borrowed the snippet of hip-hop slang in appreciation for Snoop Dogg's promotion of the 300C among his fans. There was no word on whether Chrysler would offer the options it lavished on Snoop's factory-custom 300C, including gull-wing doors, a trunk-sized sound system, and video screens, as an accessories package.
Chrysler Boss Calls Car Award 'The Shizzle' [Reuters]