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With TV ratings for this year's Major League Baseball All-Star game in Detroit hitting a new low for the second year in a row, Chevrolet may as well have paid a lemonade stand run by monks to promote its HHR. Still, despite the comparative dearth of audience, Chevy tried to capitalize on the game's location to launch a guerilla promotion of its new HHR. During a commerical cutaway, a bunch of likely GM operatives hung a flashy banner with the URL of a promotional Web site printed on it over an existing Chevy Corvette billboard. (Yes, we know we're playing right into their hands by linking to it.) The UK's Register offers some scathing "color" on the incident, considering that during the broadcast, Fox Sports commentators Joe Buck and Tim McCarver were played like a drunken game of Ooblie Dooblie. [Thanks to Daniel for the tip.]

Fox deceives millions during national pastime [The Register (UK)]

Internet Fan Site for Chevrolet HHR Goes Live Before Car Does [internal]