Filed under: Motorsports, Trucks/Pickups, Marketing/Advertising
Last December, it was revealed that Craftsman would be dropping its sponsorship of the NASCAR Truck Series, which it had headlined since the sport's inception in 1995. Beginning with the 2009 season, the new series sponsor will be Camping World, a company that already has major ties with the racing community.
The deal is good for seven years and stipulates that all NASCAR Truck races will be televised on either SPEED or FOX, which provides Camping World with an estimated $100 million worth of exposure and makes us wonder what the sponsorship deal cost the privately-held company that's based in Bowling Green, Kentucky. The first race with the new sponsorship will take place next year at the Daytona International Speedway on February 13th. See the press release after the break for more.
[Source: NASCAR]
Continue reading Camping World takes over as NASCAR Truck sponsor
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