Buying a 1978 AMC Pacer was the "smart" thing to do

What was it about owners of the 1978 AMC Pacer that set them apart? A rational person might answer this question by pointing out they were among the few actually willing to purchase a brand new Pacer wagon. According to this vintage ad it wasn't Pacer owner's quirky taste in cars that made them different, it was their intelligence.


If you thought being smug about your choice in automobiles was a phenomenon exclusive to those with an expensive car or a Prius in the driveway, this AMC commercial is here to suggest otherwise. Pacer wagon owners had a slightly different word to describe themselves and their choice in cars than the one a casual observer might have used. They weren't crazy, they were "smart".


Steve Bashford's Pacer, with a Chevy V8, may be more to your liking.