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Asanti. Lexani. They sound like the names of ghetto-fabulous toddlers, but for those not hip to the urban revolution chronicled in the pages of magazines like DUB and King, they're actually manufacturers of so-called "luxury alloys," with Asanti standing as Lexani's ber-lux brand. Think it couldn't get more gauche? Check yo' head, childrens, because shit's about to get weird: Asanti has introduced a set of diamond-encrusted 22-inchers that run a cool mil for a set of four. The upside? They come with a free Bentley Continental GT; essentially a $150,000 rebate. We intentionally avoided the company's booth at the SEMA show, afraid that our inner punk would begin lobbing eggs at the display of pure automotive garishness.

Buy Diamond Rims, Get Free Bentley [Forbes]

Rent-A-Bling: Dubs For Schlubs [Internal]