Built To Keep Working And Working And Working And Working And Working

Illustration for article titled Built To Keep Working And Working And Working And Working And Working

Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.

Advertisement

Do you like to have some asphalt sandwiched between the sheets of metal surrounding you? Do you remember 1937? Your father certainly does! Our chains won’t mess up your paint, so it’s time to join those 1,499,927 Chevy trucks out there that are still burning fuel.

Call your Chevrolet dealer and invest wisely, because who knows what hits you in 1963?

Advertisement
Illustration for article titled Built To Keep Working And Working And Working And Working And Working

Photo credit: GM via Sensei Alan


Contact the author at mate@jalopnik.com.

Share This Story

Get our newsletter

DISCUSSION

DoctorNine

At a certain point in time, one of the goals of engineering, was longevity of the product. In the last couple decades, I think that goal has been abandoned. Instead, it’s about consumer churn. Keep them always paying on it. Vehicles are less a capital investment, and more a fixed monthly transportation budgetary item. With the change to an all electric vehicle, buying makes even less sense. And solo ownership also is less and less necessary.

The world changes. But I don’t have to like it.

Now get off my lawn, you punks.