USA Today motorsports reporter Jeff Gluck captured this little video where the fan reaction says it all. Fans cheer for Kevin Harvick and Jeff Gordon, but Brad Keselowski? Not so much.

In focusing on winning over everything else‚ÄĒincluding over winning the respect and adoration of the other drivers‚ÄĒBrad has done a fine job of making himself the villain of the year to both drivers and fans alike.

We'll see if this pans out into yet another post-race confrontation, although NASCAR's hard-to-follow enforcement of its own rules regarding post-race demonstrations of bravado may actually put an end to that.

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