In contrast to the mash note Sweet Peet D wrote to BMW's new ad agency GSD&M a few weeks back, AdAge's Bob Garfield sees a bunch of self-absorbed, self-conscious agency types meditating on how hard it can be to sell a campaign to a stuffy client, exhorting, "Look, we read "Dilbert." We know corporate bureaucracy is soul-deadening. But to see this advertising, we don't see BMW as the heroic exception. Not to be a fly in the ointment, but all we see is an idea that should have been killed." Yowch, Bob. Some folks in Austin aren't gonna be too happy with that statement. Wonder how it'll play in Munich Town? [Thanks to CTE for the tip.]

BMW's New 'Big Idea' Ads Aren't [AdAge]

Das Ist Kermit: BMW Taps Muppet for German 1-Series Ad [Internal]