BMW's Performance Parts for the X3 M and X4 M Are a Bit Much

All image credits: BMW

Just in case your near-500-horsepower BMW crossovers don’t drive the point home enough, BMW is now selling some appearance bits to make your X3 M and X4 M look even sportier. It’s all a bit much. But I know there are people out there who absolutely dig this stuff. The Venn diagram between them and Apple users is probably a circle.

The exterior add-ons are made from carbon fiber (of course) and finished in high gloss to maximize the catching of the sun’s rays always, according to a press release. You can get a radiator grille, air breathers and door sill finishers. The X3 M can also be optioned with a roof spoiler that I find cheap-looking and tacky. And you can also get the ///M Performance racing lettering for the front, rear and sides of the car. Like a flag for the brands.


Just like how Apple needs everyone at the coffee shop to know what kind of laptop you are using with the light-up logo on the cover, the optional BMW LED door projectors tell everyone at the valet stand exactly what kind of car you’ve just rolled up in. They’ll beam the ///M logo on the shoes of your valet to remind him just how poor he is, how much he lacks ///M in his life. Success!

Inside, you’ll also get the ///M Performance Pro steering wheel that BMW says is “especially comfortable to hold” with a central marking in blue, which is admittedly cool. You can also get carbon fiber trim elements for the gear selector knob and ///M floor mats. Obviously, you are only allowed to step on these while wearing your special BMW kicks.


There’s a bonus, too, folks: An optional ///M Performance key case which protects your key from scratches and damage. I had always used my pocket to protect my keys, but I think it’s this kind of low-class thinking that is keeping me out of an ///M car.

Plus, you get ///M Performance wheel bags. Does this mean they carry the wheels themselves to the shop? Definitely not, you’re just a little more stylish while you do the heavy lifting. I will say, though, that a wheel bag is great when swapping your summers for your winters because then you can keep the inside of your car clean during transport.


Share This Story

Get our newsletter

About the author

Kristen Lee

Writer at Jalopnik and consumer of many noodles.