General Motors has taken to blogging as if the Internet was offering cash back and 0% financing (sorry, cheap shot). Still, we have to give GM and its upper management its propers for launching a platform blog to speak directly to consumers. Vice Chairman Bob Lutz kicks off the online party with a quick dig at journalism, followed by a reiterative vow to add some exciting product to the Saturn line, so not to squander the brand's customer service goodwill.
Saturn: Product Will Reign [GM Fastlane Blog]
Related:
GM Blogs the Small Block [internal]