After some vague, slightly disturbing teasers, Audi has released their 60-second spot for the 2014 Super Bowl. It's called "Doberhuahua," which is kind of misleading.
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Actually watching the ad puts it into much better context. Yet you can't help what they're saying about the 2015 A3 Sedan is that it's kind of nose heavy with a small rear, and is vicious-sounding but ultimately harmless.
I don't know, I guess I could live with those qualities in a small Audi sedan.
Update: Audi says the ad will air "during the first in-game break after the 3rd quarter kickoff, in the final position of the advertising break."