raywert
Ray Wert
raywert

It will be transparent that it's being paid for by a brand. We will not try to "pull a fast one" or "mislead" or "disguise." You'll know it's an ad — but you'll still read/flip through/watch it because it'll be awesome. ;-) Read more

I don't think I've written my last post on Jalopnik yet. ;-) Read more

Logan, stop trolling the Jalopnik comments begging for links to http://indulgedetroit.com! ;-) Read more

I ALWAYS target the niche dragoning market. Read more

The key with anything is transparency. If it's paid for, you'll know it's an ad. Period. Read more

And, to continue that point — telling the story of the people behind a brand is how you humanize a brand. Read more

Head over to http://TinyToyCar.com and send us an email. Read more

Yes! You're spot on. I absolutely agree — a brand's history and heritage is such a compelling story — and it's a story almost every auto brand can use. Read more

Head over to http://TinyToyCar.com and send us an email. Read more

We'll make sure there's still some of the good office supplies left. Don't worry. Read more

Thanks! And it's a great question that only needs a really short answer: We do both! Read more

Jalopnik isn't the best target for Camry advertisements — unless Toyota were to change how they are pitching it. That said, I do believe there's a compelling story for any car brand — they just sometimes need help finding it. Read more

First, we can help with strategy and coming up with the custom content ideas to use for multiple publishers — and help them move the needle with their automaker clients. Read more

Nope, as I said above — they're my first and primary client, but I'm currently in talks with a number of publishers. Read more

A lot. We're looking at office space now. Read more

No. But they are my first and most important client. I owe them a debt of gratitude for believing in me and giving me this great opportunity to become an entrepreneur. Read more

I'll call you later today, Jamie! Read more