raywert
Ray Wert
raywert

That's a secret. Try and guess. ;-) Read more

I'll be focusing on engaging, authentic, transparent — and most importantly, AWESOME — sponsored native content. So, no, not traditional ads. Read more

LOL. Gawker Media is such an amazing publisher and company to have worked for over the past seven years. I'm honored and indebted to them for jumping on as my first client. Now it's my job to make sure I'm working my ass off to deliver for the company and keep them as a client. Read more

No, Tiny Toy Car does not compete with ad agencies or publishers. Agencies, publishers and automakers will all be my clients. Tiny Toy Car is a custom studio that works with publishers (on any platform), advertising agencies, and automakers to create the best sponsored content the automotive space has ever seen. Read more

I'll try my best to hurry up. And speaking of the TGUSA guys — wait until you see our first major program. It'll be running here on Jalopnik the week of February 11th. I think you're going to love it. Read more

Hahaha, no. The name comes from the belief that when a child looks at a tiny toy car, all they see is a story. So, when we at Tiny Toy Car look at a real car, we see the same thing — a story. Read more

We're incorporating in Michigan, but I'll be splitting time between Detroit and New York City. At the moment we aren't looking for college interns — but that might be changing soon. Send your resume to info-at-tinytoycar-dot-youknowwhat. Read more

No, they're obviously two wholly independent corporate entities. ;-) Read more

At the moment, it makes the most sense for me to be here in New York. But my company is incorporated in Michigan, and I will be spending a lot more time back in Metro Detroit than I am now. Read more

Also, here's the press release: http://www.marketwatch.com/story/former-jalopnik-editor-ray-wert-launches-digital-content-and-strategy-studio-tiny-toy-car-2013-01-24 Read more

OK, so... go ahead, ask me anything. I'll be here all day. Well, except when I'm doing other things. But pretty much all day. Read more

And now eet eez time to un-pimp ze Challenger! Read more

Eeeewwww... Yes, WAY better than that dragon-festooned Corvette. Read more

Am I allowed to vote on this one too? Read more

I approve of this comment. Wholeheartedly. Read more

Whatever happened to that one guy who was here before? The guy with a fetish for tailpipes? I liked him.... Roy something? Read more