A lot of design retrospectives are tedious books with tons of interesting information presented in a very uninteresting way. It's the antithesis of design. Audi has taken a different approach, and instead brought design to the design retrospective. Clever.
The 28 page graphic novel shows off Audi's long history in a more minimalist, Frank Miller-esque style, and it works.
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Instead of the story of how 'quattro' was created, we get three men just saying 'quattro.' Sure, historians won't love it, but design fans will eat this up.