Are Four-Door Supercars An Easy Way To Make A Buck?

So the Lambo teaser images were for the Lamborghini Urus, a four-door concept car on it's way to the Paris Motor Show. The bovine Urus, the latest in a string of four-door supercar production or concept cars joining the Porsche Panamera and Aston Martin Rapide in the realm of the more-than-two door uber-cars. With seemingly every premium carmaker in the process of making a concept or production supercar with four doors, we have to ask: is the four-door supercar just an easy way to make a buck? There's an interesting bit of history that might help answer the question. The main man behind the Rapide four-door concept from Aston Martin is CEO Dr. Ulrich Bez, the same Dr. Bez that was involved with the Porsche 989 and saw a market. There were many that scoffed at the idea of a Porsche SUV, but that's been a highly profitable market and the Porsche Panamera is a way for the company to help create a new one. What Porsche learned is that, though some of their buyers may not be able to justify two sportscars in their driveway, it isn't hard for them to justify a sportscar and an SUV. So yeah, it's just a quick way to make a buck. What say you? (QOTD is your chance to answer the day's most pressing automotive questions and experience the opinions of the insightful insiders, practicing pundits and gleeful gearheads that make up the Jalopnik commentariat. If you've got a suggestion for a good "Question Of The Day" send an email to tips at jalopnik dot com.)


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